Itamar joins Andy and Robbie from The Rollup for a deep dive into the next phase of DeFi—what he calls the practical era. From Argentina’s booming crypto culture to the evolution of wallets into full-scale financial applications, Itamar explains how DeFi is moving beyond experimentation into real-world adoption.

We cover:

  • Why Argentina is a unique testbed for stablecoins and crypto neobanks

  • The Ready card and neobank product bridging crypto and traditional finance

  • Institutional adoption and DeFi’s shift toward liquidity protocols

  • Stablecoins as the Trojan horse for mass adoption

  • The future of wallets, Starknet, and crypto-powered banking

  • Lessons from building through multiple market cycles

Whether you are a DeFi veteran or just exploring how crypto integrates into everyday life, this conversation highlights where the industry is headed.